Nigerians to conform to covid-19 lifestyle
As Nigeria prepares to mark her 60th Independent Anniversary celebration, a Lagos based marketing
agency has put modalities in place for a virtual concert to showcase positive changes recorded in the last
The concert tagged #UnlockNaijaAt60 will feature popular Nigerian musicians, comedians, dancers and
actors performing to a global audience live via web streaming and on television.
Speaking in an interview with News Agency of Nigeria (NAN) on Sunday, the Managing Director of Tobems Media, organisers of the concert, Mr. Tosin Obembe, said Nigeria’s resolute spirit deserved to
He explained that having survived several ups and downs, including the recent pandemic that shook the
entire World, Nigeria should be celebrated for its dogged spirit. He said that the concert will among other things, celebrate the evolution of Nigerian music, dance, and fashion.
“Nigerians have been through a lot as a people and we reckon that a typically happy people will be
missing one of the things we are most known for; our social life. That is why we have decided to celebrate this milestone independence anniversary regardless of the challenges of Covid-19,” he said.
He explained that the Pandemic was not enough to deny Nigerians the grand celebration of her
independence anniversary, adding that technology had made a lot of things possible and must be
“With the global pandemic, it will take a while before the world returns to normalcy – if we ever do. So,
as young people, we must begin to embrace technology to help us make the best of the new normal. “
You can already see how most Nigerian companies quickly switched their operations online. At this time last year, the use of Instagram Live, Facebook live, Zoom and the rest were not this popular
but see how Nigerians have seamlessly conformed to the new normal.”
“If we cannot gather for the many concerts and comedy shows that would have enlivened our
Independence Day holiday, we can as well create one that we all can join via the internet and our
television sets and still interact like we were together in one place without buying a ticket,” he said.
Obembe added that the October 1 #UnlockNaijaAt60 mega concert will bring millions of Nigerians at
home and abroad together to party from the comfort of their homes.
He expressed optimisms that many Nigerians will appreciate the independent anniversary gift which the
company was offering freely to all Nigerians.