Nigeria finally releases new water-resistant electronic passport                         Video of Boko Haram killing Nigerian soldiers is a fabrication of IPOB - Army                         How Ezeh slumped and died at Lagos airport                         Nigeria to throw its borders open to all Africans in 2020 without visa requirements                         SOWORE: Public outrage forces FG to open an investigation                         Why former President Obasanjo is happy with El-Rufai                         Deputy Senate President’s aide is dead                         IOM partners Google to empower Nigerian migrant returnees with digital skills                         COOPLAG flags off ambitious housing estate in Banana Island                         #MondayMotivation: 3 life lessons from Anthony Joshua’s bounce-back victory                         Ecobank CEO gives reasons why you should save                         SHOCKING: Convicted Orji Kalu will receive full salaries, allowances in prison – Senate                         APC wins all the 16 local government seats in Ekiti council election                         Lagos to deploy mobile electronic devices to catch traffic offenders                         SEX TAPE: Swallowing a man's manhood is evil - Babcock VC                         Osinbajo to speak at Abu Dhabi peace forum                         Troops rescue 31 women, children from Boko Haram in Borno                         PDP wins all 21 local government chairmanship seats in Adamawa election                         UNN, not University of Ibadan is Nigeria’s first indigenous university                         Anthony Joshua Vs Andy Ruiz: Joshua beats Andy Ruiz to reclaim heavy weight titles                        


Akin Alabi’s Lekki FC could make a splash in the Nigerian league system

If backed with a heavy war chest as it may be, Akin Alabi could build a brand-new sports complex for Lekki FC.


Share this news


A logo for the Lekki FC proposed by designer, Osuolale Farouq

Over the weekend, business tycoon, Akin Alabi talked about always wanting to own a football club.

While he had wanted to buy all or part of his local boyhood club, Shooting Stars Sports Club (3SC) of Ibadan, he had instead opted for establishing a new club after he failed to make any headway.

The proposed name for Akin Alabi’s new club is Lekki Football Club (Lekki FC). It will be located in the heart of the Lagos town whose name it has adopted. It is however not clear where Lekki FC would be playing its home games.

While there are a number of stadia in Lagos, all of them are considerably far from Lekki. But then, we saw Ikorodu United come all the way to Onikan to play their home games so that distance shouldn’t be a barrier for Lekki FC.

Moreover, if backed with a heavy war chest as it may be, Akin Alabi could build a brand-new sports complex for Lekki FC. That would be a thrill.

Also, read NTA acquires free-to-air Premier League licence in Nigeria

Marketability has always been the biggest problem facing Nigerian league football and the clubs playing in it. So Lekki FC would need to be very different and very aggressive so that its marketing machinery would make an instant impact.

First off, for visibility, it's home stadium should have a giant LED billboard that could be seen miles away. Then it should Leverage on tech and entrench its name and logo into top apps in Nigeria, starting of course with NairaBet.

The club jerseys, tracksuits and other paraphernalia should be very public. Like they should flood the market with replicas that, for now, would be very affordable.

There could also be a kind of club Blogazine which, in my opinion, shouldn’t be limited to just club news as that would help it gain wider appeal while making sure it doesn’t run out of content.

Then for God’s sake, let’s be able to watch the club play on TV. If Lekki FC could get its marketability right, it would be a shining blueprint for other clubs to follow.

The road to the top tier of Nigerian football, the NPFL could be pretty long especially since Akin Alabi’s Lekki FC would likely be starting in the Nationwide League which is the lowest tier of the Nigerian league system.

But it isn’t anything the right sporting and business mentality along with strong financial backing couldn’t achieve in a few short years.

From requirements for licensing the club like incorporation, affidavit of allegiance to the LMC, NFF, CAF and FIFA, stadium certification and financial performance etc, to creating a solid fan base and powerful marketing machinery, Lekki FC could become the biggest thing to hit Nigerian football in a while.

Share this new


Sign In To Leave A Comment


Nigeria Today News. ©2019 Nigeria Today. All rights reserved.