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Ben Bruce Orders Silverbird Group To Purchase Only Electric Vehicles, Bars Workers From Taking Loans To Buy Petrol Cars

The media mogul’s argument is that introducing electric vehicles in Nigeria will not only help the country reduce its carbon footprint, but also de-emphasize oil consumption while reducing air pollution.


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An electric vehicle at a charging station

Chairman of Silverbird Group, Senator Ben Murray-Bruce has directed his company to henceforth purchase only electric vehicles, beginning a self-imposed green revolution to drive the adoption of electric vehicles in Nigeria.

“I have just given a company-wide directive that all new vehicles purchased on behalf of Silverbird Group will be electric vehicles,” he announced in a tweet on Saturday.

“We are going to be the first company to go all green,” he said, adding that Silverbird Group “will not issue any car-loan to any staff except they want to buy an electric car”.

The electric vehicle obsessed common sense senator failed to have his bill seeking to phase out petrol vehicles from Nigeria by 2035 scale through the national assembly in April this year.

But this move shows he is not willing yet to give up on his dream of persuading the authorities in Nigeria to phase out fossil fuel-powered vehicles, following in the footsteps of UK and France which have set 2040 as dates to phase out petrol cars.

Also, Read Nigeria's Coscharis Group Partners French Car Maker, Renault To Assemble Cars In Nigeria

The media mogul’s argument is that introducing electric vehicles in Nigeria will not only help the country reduce its carbon footprint, but also de-emphasize oil consumption while reducing air pollution.

“This is the reality in the world today. Electric cars are outselling regular cars. Yet, Nigeria refuses to plan for this inevitability on the pretext that we are an oil-producing nation. Norway is an oil-producing country. But she is also a sensible nation”, he had lamented after the bill was thrown out by the national assembly on the ground that Nigeria is an oil-producing state.

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